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Generate New Patients • Educate Existing Patients

Follow-up with Prospective Patients • Increase Patient Retention

Generate & Increase Referrals • Reactivate Previous Patients

Grow Your Practice through Chiropractic Promotions

With the versatility of Adjust-mints...

Knotted Pens

Price: $1.35

These extra large bent pens offer a fun...

JUST PLAIN FUN! The stress putty...

This is a great product that your...

Doctors W/Scrubs Stress Reliever...

Wellness message large tote bag made of...

Printed wristbands are the vital...

Promote your organization with this...

Feather haired, goofy faced, talking...

Starman

Price: $2.00

Starman shape stress reliever.

3D Spine Keyring

Price: $1.80

An unusual keyring that will certainly...

Our Declaration Wristbands, regardless...

This is a great product that your...

Wellness for Life! design goody bag. A...

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New magnetic closure for...

GRIPP® II

Price: $4.15

The Gripp ll (R) Exclusive stress ball....

This is a great product that your...

Bendeez (R) The most practical stress...

Guides everyone to look and feel better...

Mood Dude stress reliever - based on...

Retractable cord. Badge Holder,...

Five sides of the cube feature our Mood...

Female Physician

Price: $2.94

Female physician shape stress reliever.

This new series from Chicken Soup for...

Uniform Hand Sanitizer - Scrub Design....

Smile is double injected into the pen...

Express yourself w/ with fun digitally...

Nurse Lip Balm

Price: $2.15

Easy-release slip-off head fits all...

Curvy shaped ballpoint pen with smiley...

Promote your organization with this...

Starman

Price: $2.00

Starman shape stress reliever.

Individually wrapped custom printed...

Personalized massagers with your...

Stressed-out Man Squeeze Toy

Promote your organization with this...

This is a fun filled 16 page...

Stress Man Size 3""x3-1/2"" Imprint...

With the versatility of Adjust-mints...

Doctors W/Scrubs Stress Reliever...

Not only will you never lose your keys,...

Glow in the Dark wristbands are...

Individually wrapped custom printed...

Curvy shaped ballpoint pen with smiley...

Benders are possible magnetic wire...

Spine shape keychain. To kick off a...

Rewarding your patients with a premium...

This is a fun filled 16 page...

These unique, high quality, whimsical,...

Doctors W/Scrubs Stress Reliever...

Promote your organization with this...

Exercise Putty will increase upper...

Curvy shaped ballpoint pen with smiley...

Combined with your physician’s...

Four out of every five Americans will...

Mood Dude stress reliever - based on...

The Embossed is the converse of...

Bent Pens

Price: $0.49

Our bent pens have a low per piece...

4""X2-3/4""X1-1/4""", Vertebrae, Stress...

Five sides of the cube feature our Mood...

Swirl wristbands can be Debossed or...

With the versatility of Adjust-mints...

Debossed Bracelets are the preeminent...

Scrub Badge Pull

Price: $2.41

Retractable cord . Lanyard included

SPF30 Goofy Hand Sanitizer or Sun Tan...

Boogie Bot™

Price: $3.25

A wind-up figurine that moves and...

Promote your organization with this...

Bendeez HANDiFLEX

Price: $2.15

Hands-on stress reliever and an extra...

Express yourself w/ with fun digitally...

This is a fun filled 16 page...

Vertebrae, Stress Reliever, Human Body...

Segmented wristbands are cool and...

Individually wrapped custom printed...

Promote your organization with this...

Curvy shaped ballpoint pen with smiley...

Coffee mug that is dishwasher and...

This is a fun filled 16 page...

Individually wrapped custom printed...

This is a fun filled 16 page...

Coffee mug that is dishwasher and...

SPF30 Nurse Hand Sanitizer or Sun Tan...

Flexible Pencil

Price: $1.00

Kids and adults alike enjoy bending...

SPF30 Goofy Hand Sanitizer or Sun Tan...

Nurse Lip Balm

Price: $2.15

Easy-release slip-off head fits all...

Guides everyone to look and feel better...

Promote your organization with this...

Stressed-out Man Squeeze Toy

Spine shape keychain. To kick off a...

Doctors W/Scrubs Stress Reliever...

Mood Meters(R) Magnet snapshots of...

Flying Rocket

Price: $1.70

Great value in a flying Rocket! Pull...

GRIPP® II

Price: $4.15

The Gripp ll (R) Exclusive stress ball....

Avoid those painful and frustrating...

Knotted Pens

Price: $1.35

These extra large bent pens offer a fun...

Express yourself w/ with fun digitally...

Small wellness message tote bag made of...

Retractable cord. Badge Holder,...

Individually wrapped custom printed...

Smile is double injected into the pen...

Individually wrapped custom printed...

Squeeze and hear the voice: Excuse me!...

Bent Pens

Price: $0.49

Our bent pens have a low per piece...

2 Face on 1 Pen! Goofy Pen w/z Faces,...

With the versatility of Adjust-mints...

Rewarding your patients with a premium...

Swirl wristbands can be Debossed or...

Our Billboard™ insert pens combine a...

Four out of every five Americans will...

Rewarding your patients with a premium...

Knotted Pens

Price: $1.35

These extra large bent pens offer a fun...

Boogie Bot™

Price: $3.25

A wind-up figurine that moves and...

Wellness message large tote bag made of...

With the versatility of Adjust-mints...

Boogie Bot™

Price: $3.25

A wind-up figurine that moves and...

Ultra slim design. 120 sprays. Citrus...

Glow in the Dark wristbands are...

Wellness message large tote bag made of...

4""X2-3/4""X1-1/4""", Vertebrae, Stress...

Stressed-out Man Squeeze Toy

GRIPP® II

Price: $4.15

The Gripp ll (R) Exclusive stress ball....

Delicious strawberry-flavored red...

Convenient, ultra-slim antibacterial...

One of our most popular items, now...

Spinal Cord - Stress reliever in...

These unique, high quality, whimsical,...

SPF30 Nurse Hand Sanitizer or Sun Tan...

Glow in the Dark wristbands are...

Bendeez (R) The most practical stress...

Individually wrapped custom printed...

With the versatility of Adjust-mints...

Benders are possible magnetic wire...

JUST PLAIN FUN! The stress putty...

Knotted Pencils

Price: $1.35

Bentcils are the original bent pencil!...

Ultra slim design. 120 sprays. Citrus...

Not only will you never lose your keys,...

Bendeez (R) Exclusive bendable stress...

Delicious strawberry-flavored red...

Individually wrapped custom printed...

Stress Man Size 3""x3-1/2"" Imprint...

3D Spine Keyring

Price: $1.80

An unusual keyring that will certainly...

Mood Dude stress reliever - based on...

Knotted Pencils

Price: $1.35

Bentcils are the original bent pencil!...

3D Spine Pen

Price: $1.80

An unusual pen that will certainly...

Let your customers see and feel your...

Smile is double injected into the pen...

Promote your organization with this...

Curvy shaped ballpoint pen with smiley...

Ultra slim design. 120 sprays. Citrus...

With the versatility of Adjust-mints...

(Quickly scroll through our products by moving the right black bar)

Grow your practice through promotional products!


Promotional Products provides you with the ability to get an effective targeted marketing message in front of exactly the right prospects and clients that you need to reach, and keep it there... without the waste associated with other media. Promotional Products gets results and allows you to know, without a doubt, what’s working in your advertising arsenal and what isn’t?

Below are 12 methods to grow your Chiropractic practice with some information on the effectiveness of using Promotional Products in your advertising arsenal. We only carry promotional products specific to the Chiropractic profession which can be used to compose a strong, effective marketing message to easily reach those who you are targeting. Using promotional products gives you the ability to get the best results for your time and money.


1. Event Marketing

  1. Patient Appreciation Event - A patient appreciation event is an event where the chiropractor simply thanks patients for regularly visiting his practice to address health issues.
  2. Education Workshops & Classes - Spinal Health Care, Nutrition, Exercise, Strength Training, Wellness, and Support Groups, etc.
  3. Athletic Events - Sponsoring Bike Races, Kids Race, Running & Golf Tournaments
  4. Promote your community: Open House Party, Kids Day America
  5. Holidays - Holiday Hay Ride, Holiday Party, Picnics

 

What is an Ad Specialty?
Also known as a promotional product, an ad specialty is any item that can be imprinted with a logo or slogan. T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted. Other unique examples include imprinted plant leaves, toasters, and VISA or music download card.



2. Business Gifts

  1. Gifts to Clients - New Patient Orientation & Workshops - A gift will be provided to you for attending the orientation as well as some healthy snacks!
  2. Prospects - Not only do you have a good first impression of giving the promotional item to the prospect, but the repeated exposure costs you nothing.
  3. Gatekeeper - Promotional products are great tools to get past a gatekeeper and get your message to your target client.

 

The Ad Specialty Advantage
Make an impression, stay top of mind, long lasting effect, higher perceived value and low Cost Per Impression (CPI) complements other advertising media.


3. Charity Fund Raisers

The secret to living is giving; therefore you can host special events that benefit local charities such as:

  1. Charity Run/Walk Events - A wonderful way to improve your own health by finding the right motivation and raise money for worthwhile area charities at the same time.
  2. Annual Food Drives - offering free or discounted adjustments to all current patients who bring in canned goods and other non-perishable items.
  3. Workshops given to focus groups, businesses, sports clubs and church groups free of charge. Teaching, motivating and inspiring people about achieving and sustaining optimal health in both their private and professional lives.
  4. Christmas Food & Toy Drives – Whatever your favorite causes, there's a way chiropractors can help. Feed a Family campaign and Operation Christmas Child, a Samaritan Purse campaigns are among many charitable organizations that you can help.
  5. Wellness Day
  6. Free Scan Day - Although Spinal screenings are time consuming and labor intensive, they have one very big advantage -- they're easy on the budget. In addition, they'll help you to create a database of potential chiropractic patients.
  7. P.A.D. – Patient Appreciation Day Donation Drive - All services to New Patients will be given for a donation to a worthy organization.
  8. C.O.W. – Chiropractic Opportunity Week

Ad Specialties – Proven & Effective - Generate goodwill, Increase sales and leads, Improve marketing Return on Investment (ROI)



4. Trade Shows

Drive traffic to your booth, gather qualified leads, follow up & get more patients.

  1. Local Trade Shows
  2. Health Fairs
  3. Employee Appreciation Day
  4. Spinal Screenings

 

Tradeshow Marketing Results
71.6% of attendees who received an ad specialty remembered the name of the company that gave them the product. 76.3% of attendees had a favorable attitude toward the company that gave them the product. Including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.


5. Self Promotion

The keys to successful self promotion through promotional products is to give something with the values of utility and reusability.


Ad Specialties Long Lasting Effect
The majority (81%) of promotional product items are kept because they are considered useful. Receivers of wearables items were more likely to keep these items because they were considered attractive.




6. Public Relations

  1. Press Releases
  2. Mail outs

 

Direct Mail Results
According to a 1992 study by Silver Marketing Group, the inclusion of an ad specialty to a mail promotion increased the response rate by 50%. The use of ad specialties as an incentive to respond generated four times as many responses as a sales letter alone.



7. Brand Awareness

  1. New Location or Business
  2. New Product Line or Benefit

Print Media vs. Promotional Products Results
According to the 2004 Study by L.J Market Research, only 53.1% of participants recalled the name of an advertiser they had seen in a magazine or newspaper in the previous week.



8. Motivation

Get someone to do something. Reward behavior.

  1. Refer a Friend Program
  2. Patient Referrals - patient referrals are a powerful way to get new chiropractic patients.

Ad Specialties Increase Referrals and Leads
Accompanying a request for referrals, an offer of an ad specialty or an ad specialty incentive & sweepstakes drew as many as 500% more referrals than an appeal letter alone. The customers who received ad specialties were more willing to provide leads than the customers who didn’t receive them.


 

9. Employee Relations

  1. Provide Incentives for Sales People
  2. Reward Longevity
  3. Motivate Employees

 

Ad Specialties Cost Per Impression (CPI)
Advertising Specialties deliver a better CPI than virtually any other media.



10. Catalog & Company Store Programs

  1. Gift Center: Have a small display of promotional ideas with your clinic logo, for example, t-shirts or ball caps. When your clinic waiting room is busy, take a patient whom has referred you a new patient to the display cabinet and thank them out loud for their referral and give them a "thank you gift." It does not have to be extravagant. People love free stuff and love recognition. You may also sell these items to awaiting patients.


11. Safety Programs

  1. Promote Safety Programs and Methods


12. Customer Acquisition Program

  1. Reward the behavior you wish to have repeated.